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I love the challenge of combining strategic thinking with fresh creative ideas.
Once upon a time someone (who I think now was either nuts or lying) told me that if you want an easy job do healthcare advertising. I don't know if that person ever had to deal with qualitative and quantitative testing on top of the whims of a lady in a Denver, CO focus group but I can tell you for sure there is nothing easy about it.
But then, nothing worth doing comes easy.
Let's do this!